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Four Points by Sheraton will open four new hotels in China this year.

These will be Four Points by Sheraton Changshu; Four Points by Sheraton Hangzhou, Binjiang; Four Points by Sheraton Beijing, Haidian and Four Points by Sheraton Guangzhou, Dongpu.

Miguel Ko, president of Starwood Hotels & Resorts, Asia Pacific, said, ‘Four Points by Sheraton is an ideal product for many markets in Asia Pacific because the brand caters to both mid-scale business and leisure travelers, while meeting the demands of meeting and event planners.’

Business and MICE is a good combination.

He said, ‘The strong demand for moderately priced lodging coupled with the increase in domestic travel in many Asian markets is helping to propel the brand’s growth to a level that is expected to rival that of Starwood’s luxury and upper upscale brands.’

Frits Van Paasschen, president of Starwood Hotels & Resorts Worldwide, is alleged to have said — but it is London to a brick it is from a flack’s fertile imagination — ‘The uncomplicated positioning is unique and assures the Simple Pleasures programming is right on target for Four Points. It also complements the aloft brand’s bold platform, driving solid brand differentiation for Starwood in the select serve market.’
Source: ETBMICE.com

author Gareth Powell, source www.chinaeconomicreview.com

The number of awards in the hotel industry might be considered by some to be on the excessive side. Nevertheless it is worth reporting that the Four Points by Sheraton Shanghai, Daning was recently awarded the China Hotel Development of the Year Award at the 4th Annual China Hotel Development and Financing Seminar in Beijing.

The Four Points by Sheraton Shanghai, Daning was awarded for its thorough planning and implementation of the pre-opening and post-opening strategies and the successful positioning the hotel in the region.

The construction of the hotel was on schedule and within budget.

Construction started around mid-October 2005 with completion of construction 18 months after driving the first pile into the ground while actual construction cost was within the forecast estimates. The hotel held its grand opening on April 24, 2007.

The 326-room hotel forms part of a new integrated complex, Life Hub @ Daning.

This is a MICE hotel and the grand ballroom can be flexibly divided into two rooms for groups of up to 350 persons and is supported by five function rooms.
Source: Asia Travel Tips

author Gareth Powell, source www.chinaeconomicreview.com

The hotel building boom in China continues undiminished. Luxury hotel operator Starwood Hotels and Resorts plans to add 70 new properties in China in the next three years.

Oliver Bonke, senior vice-president of sales and marketing at Starwood Asia-Pacific and seen in our illustration, said the Chinese hotels will make up the bulk of the 100 to be added across the Asia-Pacific region.

He said, ‘China will get more Starwood hotels than any other countries in the world.’

Oliver Bonke was in China recently signing hotel deals. The group now operates 40 hotels in the country.

Starwood has signed contracts for two Shanghai hotels and for a Westin and a St Regis hotel in Jiangsu provincial capital Nanjing.
That brings to 13 the number of hotel deals Starwood has signed in the first 11 weeks of the year. Last year, it added 50 new hotels in the country.

The hotel operator plans to open 15 new hotels in China this year. Its Aloft hotel, a limited service version of the W brand, is also expected to open in Beijing this year ahead of the Olympic Games in August. Five W hotels are planned for China.

Starwood owns eight brands including Sheraton, Four Points by Sheraton, Westin, St Regis, Le Meridien, Aloft and W.
Source: China Daily

author Gareth Powell, source www.chinaeconomicreview.com