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Home Inns & Hotels Management’ trademark, ‘Home Inns,’ has been granted official status as a ‘well-known trademark’ in China by the Chinese State Administration for Industry and Commerce (SAIC).

Home Inns becomes one of the earliest Chinese hotel companies and the first Chinese economy hotel chain to obtain a ‘well-known trademark’ status, marking a significant achievement for Home Inns and further enhancing the brand’s reputation.

Since its inception, Home Inns has focused on branding and the protection of its intellectual property. After its launch, the Company legally registered the ‘Home Inns’ trademark. However, given the rapid expansion of the industry and its popular brand and product, Home Inns faced trademark infringements which threatened to negatively impact the brand’s image.

The ‘well-known trademark’ certification is an opportunity for Home Inns to further strengthen the protection of its business and branding reputation.

Currently, the Home Inns hotel chain consists of over 400 economy hotels, including hotels under development, in over 90 major business cities in China
Source: Earth Times

author Gareth Powell, source www.chinaeconomicreview.com

After nearly four years in China and 48 signed hotels, Days Inn China is now planning to double its growth rate in 2008.

To achieve this goal, Days Inn China is adding a new leasing business to its existing management and franchise model, where leasing and converting existing properties will become a significant part of its growth strategy.

Days Inn China is now exploring partnership opportunities with real estate owners nationwide.

In the near future, Days Inn China’s leasing business will undoubtedly parallel the growth seen with its existing franchise and management divisions.

Harry Tan, CEO of Days Inn China, said, ‘People tend to believe that luxury hotels and budget hotels enjoy a better positioning than mid-range hotels. We, however, have a different viewpoint. The pricing of high-end hotels is getting increasingly prohibitive, which as a result makes some guests turn to more affordable alternatives. At the same time, more and more business travelers are beginning to seek out more comfortable accommodations with higher standards. We recognize that the majority of leisure travelers today have increasing levels of discretionary income and would prefer mid-range hotels over budget hotels.’

Days Inn’s parent company Wyndham Hotel Group is the largest hotel group in the world, with more than 6,400 hotels worldwide representing more than 535,000 rooms. Days Inn has over 160,000 rooms in more than 1,800 hotels on five continents.

Days Inn China has almost 12,000 rooms in 16 provinces covering 29 cities, including provincial capital cities, second and third tier cities.
Source: Xinhua PR Newswire

author Gareth Powell, source www.chinaeconomicreview.com